In the heart of South Philly, a new culinary adventure is brewing, and it's got the neighborhood talking. Schmaltz, a breakfast and lunch café, has hit the scene with a unique twist on traditional Jewish cuisine, and it's already creating quite a buzz.
The Birth of Schmaltz
Schmaltz is the brainchild of Jeremy Asch and Abby Armstrong, a couple who yearned for a good breakfast sandwich in their Point Breeze neighborhood. Frustrated by the lack of options, they decided to take matters into their own hands. The result? A delightful café serving up a tight menu of latkes, blintzes, and egg sandwiches, all with a Philly twist.
A Unique Breakfast Experience
The star of the show is undoubtedly their signature sandwich. Picture this: an oniony potato pancake, slow-baked egg, and Tallarico's hoagie spread blended with seasoned mayo. It's a mouthwatering combination that's sure to satisfy any breakfast craving. But Schmaltz doesn't stop there. They offer a range of options, from cheese blintzes to latkes, and even a shawarma-spiced chicken salad sandwich on rye. And let's not forget the coffee, cold brew, and espresso drinks to complete the experience.
A Neighborhood Focus
What sets Schmaltz apart is its commitment to the community. Asch and Armstrong bought the building with the intention of investing in their neighborhood. They've created a warm and inviting space with an espresso station, order counter, and seating areas. The former drugstore turned music venue and art gallery has now found new life as a cozy café.
Beyond Bagels
In a city known for its bagels, Schmaltz dares to be different. Asch believes there's more to Jewish cuisine than just bagels, and he's right! Schmaltz showcases the diversity of Ashkenazi and Eastern European food, with a menu that celebrates these traditions. From lightly sweetened farmer's cheese blintzes to chicken-skin cracklings, Schmaltz offers a unique and authentic dining experience.
A Team Effort
The success of Schmaltz is a testament to the hard work and mentorship of its owners. Asch and Armstrong navigated the challenges of zoning and construction with the help of experienced mentors, Judy Ni and Andy Tessier. Chertock, with his architectural background and extensive restaurant experience, brings a unique perspective to the kitchen. Together, they've created a space that's not just about food, but about community and investment.
A Statement of Courage
Schmaltz's name, a cultural reference, is a statement in itself. Despite initial concerns about openly identifying as a Jewish restaurant, Asch and Armstrong have received an overwhelmingly positive response. They believe in the power of food to bring people together, and Schmaltz is a testament to that. It's a bold move, and one that showcases their courage and commitment to their neighborhood.
A Bright Future
With lines out the door and a dedicated following, Schmaltz is off to a promising start. Asch and Armstrong expect their regulars to come from the immediate neighborhood, and they're happy to nourish and invest in their community. Schmaltz is more than just a café; it's a symbol of community, culture, and culinary excellence. So, if you're in South Philly, be sure to check out Schmaltz and experience the magic for yourself!
